Most men who care about their appearance spend time and money on their hair, their clothes, and their facial hair, and almost no time on the one thing that underlies all of it. The single biggest grooming upgrade most men can make costs less than £30, takes under two minutes a day, and produces visible results within weeks. It's skincare. Yes, the thing your girlfriend has been subtly hinting at for years.

Male Grooming Tips: Do This First (Most Men Skip This)
This guide covers the complete picture of male grooming, starting with skin, because that's where the biggest gains are, then moving through hair, facial hair, body grooming, and the finishing details that most guides overlook. No fluff, no unnecessary products, no advice that requires an hour in front of the mirror. Just the things that actually make a difference.
"The man who looks well-groomed without obvious effort has usually put in more thought than the man who looks like he tried. The goal is invisible effort that produces visible results."
Start Here: The Thing Most Men Skip
Before hair, before facial hair, before anything else, sort your skin. Here's why it matters more than anything else in this guide:
Skin quality is the single biggest variable in how a man's face reads. Clear, healthy, well-hydrated skin makes features look sharper, makes you look younger, and creates a baseline of attractiveness that no haircut or grooming habit can replicate. Conversely, dull, dry, or problem skin undermines everything else you do. The best haircut in the world sits on top of your face. Your skin is your face.
Men's skin is actually different from women's in ways that are relevant here. It's typically about 25% thicker, produces more sebum, and is subjected to the additional stress of regular shaving. This means men's skin is simultaneously more resilient and more prone to specific problems: enlarged pores, razor irritation, and accelerated visible ageing in the lower face from years of shaving without proper aftercare.
The good news is that the baseline skincare routine required to address all of this is genuinely simple. Three products. Two minutes. Done.
Step 1: A gentle cleanser, morning and evening
Most men either don't cleanse at all or use whatever soap is in the shower, often a 15-in-1 body wash that proudly claims it can also degrease an engine. Please stop. Facial skin needs a pH-balanced cleanser that removes dirt, excess oil, and the day's environmental residue without stripping the skin barrier. Use it in the evening to remove the day, and in the morning to remove overnight sebum build-up. A gel cleanser suits oily and combination skin; a cream or milk cleanser suits drier skin. You don't need to spend much. There are excellent options at every price point.
Step 2: A moisturiser, morning and evening
Moisturising is not optional, it is not feminine, and no, splashing tap water on your face doesn't count. It is basic maintenance of your largest organ. Unhydrated skin looks dull, ages faster, produces more oil as a compensatory mechanism, and is more prone to irritation, particularly relevant for men who shave regularly. Apply a lightweight moisturiser after cleansing morning and evening. In the morning, look for one that contains niacinamide, it reduces pore appearance, controls sebum production, and evens skin tone simultaneously. In the evening, a slightly richer formula supports overnight repair.
Step 3: SPF 50 every single morning, non-negotiable
This is the step with the most evidence behind it and the one most men skip. UV radiation is the leading cause of premature skin ageing, hyperpigmentation, and uneven skin texture. It doesn't require direct sunlight. UV penetrates cloud cover and glass, meaning you're being exposed on overcast days and while sitting near windows. An SPF 50 applied every morning as the last step in your routine takes thirty seconds and is the single highest-return skincare habit available. Many moisturisers now include SPF. Using one that does removes even the additional step.
If you do nothing else from this guide, do these three steps. Cleanser, moisturiser, SPF. Consistently, every day, for eight weeks. The improvement in your skin quality will be more significant than any other single grooming change you could make.
Level Up: Optional but High-Impact Additions
Once the three-step baseline is established and habitual, which takes about three weeks, these additions produce significant further improvements:
- Retinol or adapalene at night. Retinoids are the most extensively studied skincare ingredient available. They accelerate skin cell turnover, stimulate collagen production, reduce the appearance of pores, and improve skin texture over time. Start with a low-strength retinol two nights per week and build up gradually. Results take 8–12 weeks to become visible but are significant and lasting. Adapalene (available over the counter) is particularly effective for men with congestion or acne-prone skin.
- An eye cream or eye gel. The skin around the eyes is the thinnest on the face and shows fatigue and ageing earliest. A lightweight eye cream or gel applied morning and evening, using your ring finger to avoid applying too much pressure, reduces the appearance of dark circles and fine lines over time. This is a small addition that makes a noticeable difference to how rested and alert you look.
- A lip balm. Dry, chapped lips undermine an otherwise well-groomed appearance more than most men realise. A basic SPF lip balm applied morning and evening takes two seconds and produces an immediate visible improvement.
- Weekly exfoliation. A gentle chemical exfoliant, a low-percentage AHA or BHA used once or twice a week, removes the build-up of dead skin cells that makes complexion look dull. This is particularly useful for men who shave, as it reduces ingrown hairs and razor bumps significantly.
Hair: The Most Visible Grooming Decision You Make
After skin, hair has the most significant impact on your overall appearance. A good haircut changes how your face reads. It reframes your features, affects how your proportions look, and communicates a level of intentionality that influences how others perceive you before you say a word.
Get a cut that suits your face shape
The most common mistake men make with hair is pointing at a picture of a celebrity and expecting the barber to perform a miracle. Unless you share their exact bone structure, this is a flawed strategy. The same cut that looks exceptional on an oval face can look deeply questionable on a square or round face. Before your next appointment, identify your face shape: oval, square, round, oblong, heart, or diamond, and research which cuts suit it specifically. Then bring reference photos to your barber and ask for their professional input on what would work for your face. This conversation alone is worth more than any product.
Find a good barber and go regularly
A good barber is worth significantly more than the difference in cost between a cheap cut and a quality one. For short hair, going every three to four weeks keeps the cut sharp. For medium length, every six to eight weeks. The investment in a quality cut that's maintained regularly produces far better results than an infrequent visit to whoever is available. Once you find a barber whose work you trust, book standing appointments rather than going when you remember.
Use the right products for your hair type
Hair product choice depends on your hair type and desired finish. For fine hair, lightweight products, a texturising spray or a light clay, add volume without weighing hair down. For thick or coarse hair, a stronger hold product, a pomade or a medium-hold clay, gives control without stiffness. Matte finishes suit most everyday looks; shine products suit slicker, more formal styles. The golden rule is to use less than you think you need. You can always add more, but removing excess product requires rewashing.
Invest in your hair health
Healthy hair is the foundation that any style sits on. Use a shampoo appropriate for your hair type rather than the closest thing to hand in the shower. Condition regularly, particularly if your hair is longer or coloured. If you use heat styling tools, use a heat protectant. Address any scalp issues: dandruff, dryness, or excess oil, with targeted products rather than ignoring them. Healthy, well-maintained hair takes styling better and looks better at every length.
NeonSnap's free AI Hair Change tool lets you visualise any hairstyle on your own photo before booking an appointment. Try different lengths, styles, and even colours to see what genuinely suits your face shape before committing to anything.
Try AI Hair Change free →Facial Hair: Grow It With Intention or Don't Grow It
Facial hair is one of the most powerful tools available in male grooming, and one of the most commonly misused. A well-maintained beard or stubble can significantly improve facial structure, add definition to the jawline, and project a particular kind of masculinity. An unkempt or poorly shaped beard does the opposite, reading as neglect rather than intention.
- Know whether facial hair suits you. Not every face shape benefits from a beard. Men with strong jawlines may find a beard obscures a genuine asset. Men with softer or less defined jaw structure often find that a well-groomed beard adds the definition they lack. Heavy stubble and short beards particularly suit men whose jawline needs additional definition. Clean-shaven suits almost everyone when done properly.
- Define your neckline. The most common facial hair mistake is an undefined or incorrectly placed neckline. The neckline should sit about two finger-widths above your Adam's apple, higher than most men instinctively place it. An undefined or low neckline makes even a good beard look unkempt.
- Maintain the cheek line. Unless you have naturally high, clean cheek growth, a defined cheek line, removing stray hairs above the main beard line, makes the beard look intentional and groomed rather than simply grown.
- Keep it conditioned. Beard hair is coarser than scalp hair and benefits from regular conditioning with a beard oil or balm. This reduces itching during growth, keeps the beard looking healthy and groomed, and makes it significantly easier to style. Apply beard oil after washing. A few drops worked through the beard with your fingers is sufficient.
- Clean-shaven requires commitment. A clean shave that's maintained daily or every other day looks sharp and intentional. A clean shave that's grown out to patchy stubble looks like neglect. If you're going clean-shaven, commit to the upkeep.
Eyebrows: The Most Overlooked Male Grooming Habit
Eyebrows frame the face more than any other feature, and men almost universally ignore them. You don't need shaped, filled, or groomed brows in the way that makeup-focused grooming might suggest. But you do need brows that aren't actively working against you.
- Tame the strays. Hairs that grow significantly outside the natural brow line, above the brow, below it, or toward the bridge of the nose, should be removed. Tweeze or use a small trimmer. This alone improves the appearance of the brow significantly without any shaping.
- Address the monobrow. If your eyebrows have unionised and formed a single continuous line across your forehead, breaking up the monopoly is worthwhile. Tweezing gives the most precise result; waxing is faster for heavier growth.
- Trim length if needed. Long, wiry brow hairs that curl or grow in different directions can be trimmed with a small pair of scissors or a dedicated brow trimmer. Brush the brows upward and trim any hairs that extend significantly beyond the brow line. This takes two minutes and makes the brow look groomed without looking touched.
- Consider professional shaping once. Getting your brows professionally shaped by a good technician, even once, gives you a template to maintain at home. It takes fifteen minutes and the difference is often significant.
The Details That Complete the Picture
The areas most men overlook, the finishing details that separate well-groomed from genuinely polished:
Teeth and oral health
Dental hygiene and tooth appearance are closely associated with attractiveness and perceived health. The baseline is consistent brushing twice daily, flossing and regular professional cleaning. Beyond that, whitening, where teeth are genuinely stained or discoloured, is one of the highest-return cosmetic investments available to men. Electric toothbrushes produce meaningfully better results than manual ones. Bad breath is often caused by the tongue rather than the teeth. A tongue scraper used daily makes a significant difference.
Nails and hands
Clean, trimmed nails and well-moisturised hands are noticed more than most men realise, particularly in professional and social contexts where handshakes and close interaction are normal. Keep nails trimmed short and clean. Apply a hand cream after washing hands frequently. It takes two seconds and prevents the dry, rough appearance that makes hands look older and less well-maintained.
Nose and ear hair
Visible nose and ear hair is one of the easiest grooming issues to address, yet many men walk around looking like they're smuggling small tarantulas in their sinuses. A dedicated nose and ear trimmer takes thirty seconds to use and costs very little. Check and address this weekly. It's one of those details that people notice without necessarily knowing they've noticed it.
Fragrance
A well-chosen fragrance is part of your overall grooming presentation and contributes to the impression you make. Apply to pulse points, wrists, neck, chest, after showering when skin is still slightly warm, which helps the fragrance develop properly. Less is more. Two or three sprays is sufficient. The goal is that someone discovers your fragrance when they're close to you, not that they can taste it from down the hallway. Leave the middle-school body spray cloud in the past.
Posture and bearing
Grooming doesn't end at your skin and hair. How you carry yourself, your posture, your bearing, the way you move, is part of your overall presentation and affects how all of the above is perceived. Upright posture, relaxed shoulders, and deliberate movement project confidence and self-possession in a way that no product can replicate. Uncurling from your natural posture as a keyboard goblin is free and makes an instant impact. Our looksmaxxing guide covers posture and presence in detail for anyone who wants to work on this specifically.
NeonSnap's free AI Glow Up tool shows you an enhanced, polished version of any photo, a useful reference point when you're thinking about upgrading your grooming and want to see the direction of travel before you start.
Try AI Glow Up free →Building a Grooming Routine That Actually Sticks
The most sophisticated grooming routine in the world is worthless if you don't do it consistently. The common failure mode is starting with too much, an elaborate multi-step routine that takes twenty minutes, and abandoning it within two weeks because it's not sustainable alongside a normal life.
The approach that works is starting with the minimum effective dose and building gradually once each habit is automatic:
- Week 1–3: Cleanser, moisturiser, SPF. Morning and evening. Nothing else. Get these three steps automatic before adding anything.
- Week 4–6: Add retinol two nights per week. Get a haircut if overdue. Address the eyebrows once.
- Month 2 onwards: Add eye cream if relevant. Introduce weekly exfoliation. Address any remaining details: nails, nose hair, fragrance.
By the end of three months this entire routine, skin, hair maintenance, and the finishing details, takes under five minutes a day. The results compound over time. The man who does this consistently for six months looks noticeably different from the man who doesn't, not because he's done anything dramatic, but because the cumulative effect of consistent, intentional grooming is significant.
Frequently Asked Questions
What is the most important grooming step men skip?
Skincare, specifically SPF and moisturiser. The majority of men who invest in their appearance focus on hair, facial hair, and clothing while completely ignoring their skin. Consistent skincare has a more significant impact on overall appearance than almost any other grooming habit, and the basics take less than two minutes a day.
Do men need a skincare routine?
Yes. Men's skin is subject to the same ageing, UV damage, and environmental stress as women's. A basic three-step routine, cleanser, moisturiser, SPF, takes under two minutes daily and produces visible improvements in skin quality within weeks. It is the single highest-return grooming investment most men can make.
What skincare products do men actually need?
The essentials are a gentle cleanser, a moisturiser, and an SPF 50 sunscreen applied every morning. Those three products used consistently will produce more visible improvement than any more elaborate routine. Optional high-impact additions include a retinol at night for texture and anti-ageing, and a niacinamide serum for pores and skin tone.
How often should men get a haircut?
For short hair, every three to four weeks keeps the cut looking sharp. For medium length hair, every six to eight weeks is typically sufficient. For longer hair, every eight to twelve weeks for a trim to maintain shape and health. Consistency matters more than frequency. A good cut maintained regularly always looks better than an infrequent visit.
Should men moisturise their face?
Yes, absolutely. Moisturising is not a gendered activity. Men's skin loses moisture through exactly the same mechanisms as women's, and unhydrated skin looks dull, ages faster, and is more prone to irritation particularly after shaving. A lightweight moisturiser applied after cleansing morning and evening takes thirty seconds and makes a visible difference within days.
How can I see what a new hairstyle looks like before getting it cut?
NeonSnap's free AI Hair Change tool lets you try any hairstyle on your own photo before booking an appointment. Upload a photo, describe the style you're considering, and see exactly how it would look on your face before committing.
See your look before you change it, free.
NeonSnap's free AI tools let you try new hairstyles, visualise a glow up, and see how different looks work on your own photo before you book an appointment or buy a single product.
Try AI Hair Change free